|
| url: |
http://www.whitepropertygroup.com |
project
brief: |
White property group is focused on the
design and development of projects within many facets of
the property industry.
The firm had been expanding for several years and wanted
to promote its services ahead of the completion of several
large projects, each of which would generate significant
traffic to the existing poorly designed website.
An extensive brief was created in consultation with WPG,
including the provision of location architectural photography
for many of the firm's properties.
The site was designed using a minimal aesthetic in keeping
with the firm's market positioning, and takes its visual
cues from the strong visual nature of
the
logo
square.
Dynamic content is used throughout the site to deliver project
content, images, submenu navigation systems, staff information,
contact details etc. The site will be updated in-house using
a content
mangement
document written especially for the client. |
| scope: |
29 pages across 6 sections. Projects area is expected to
grow rapidly as the firm completes new work. |
| role: |
Sole designer/developer, plus architectural, staff and office
photography. |
| launched: |
November 2003 |
| technology: |
DHTML/CSS/PHP/FLASH |
| notes: |
The site has generated significant business interest for
the client, who was not expecting such a positive response.
|
