| |
   |
| url: |
http://www.roar.com
:: new design not fully launched yet :: |
project
brief: |
Roar is a category-based pay-per-click search
directory focused on delivering high-quality targeted traffic
to its advertisers.
While working at DarkBlueSea I was asked to completely redesign
the original site interface which was quickly conceived and
poorly executed.
I focused on a light, airy, open design using a recurring
cloud motif to symbolise freedom, freshness, and a dynamic
organisation. Plenty of whitespace and clean, pure-CSS layout
completes the efficient, friendly yet corporate design. |
| scope: |
Homepage and supporting areas including signup, corporate
profile, legal, etc. plus a CSS template to be used for tens
of thousands of subcategory pages. |
| role: |
Designer |
| launched: |
Projected: march 2003 |
| technology: |
Pure CSS layout and content, including "voicemodel"
hack for IE5 compatability. Results pages use extensive backend
integration (PHP/MySQL) |
| notes: |
Roar has a similar business model to Overture (formerly GoTo.com) |
