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| url: |
www.faces.com |
project
brief: |
Faces is an ambitious new (May '04) online social networking system which provides an easy, effective and enjoyable means of meeting new friends with similar interests.
A sophisticated large-scale backend delivers advanced functionality including instant messaging, flash-based videochat, and user-configurable profiles, photo albums, and blogs.
My role as lead designer / art director was to deliver a distinctive and visually appealing commercial interface to these features. It was vital that the front end be bandwidth-light and user-friendly in order to convert large volumes of traffic into active memberships. The final look-and-feel might be described as "iPod meets XP"...!
Further responsibilities encompassed:
- full branding of the product from scratch
- co-ordinating design of the animated flash-based tour pages
- development of the logo and typeface / icon standards, and:
- copywriting.
All of these tasks required a close working relationship with the backend dev team of 6 programmers, despite the fact we were all working remotely from different locations. The site was launched on time and budget and has proven an enormous success.
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| scope: |
(huge, and constantly expanding...) |
| role: |
Lead designer / art director |
| launch: |
May 2004 |
| technology: |
DHTML/CSS/FLASH/ASP |
| notes: |
This product is going to be huge in terms of membership and revenue streams, as proven by a number of its less-functional, less-user friendly and less-well marketed predecessors...!
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